Privacy Policy of Aion Flowers
Aion Flowers is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or engage with us in any way. We understand the importance of safeguarding your personal data and are dedicated to handling it responsibly and in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
1. Information We Collect
We collect various types of information to provide and improve our bespoke floristry and botanical art services, including:
- Personal Identifiable Information (PII): This includes information you directly provide to us when you make a purchase, subscribe to our newsletter, register for a workshop, request a consultation, or contact us. This may include your name, shipping address, billing address, email address, phone number, and payment information.
- Order and Service Details: We collect details related to your orders for floral arrangements, event floristry, botanical installations, flower subscriptions, horticultural consulting, and garden design, including product preferences, delivery instructions, and specific requirements for bespoke services.
- Communication Data: Records of your correspondence with us, such as emails, voicemails, or messages sent through our online platform, help us address your inquiries effectively.
- Technical and Usage Data: When you visit our site, we automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, and how you interact with our online platform. This helps us to improve our site's functionality and user experience.
- Marketing Preferences: We record your preferences regarding receiving marketing communications from us.
2. How We Use Your Information
We use the information we collect for various purposes, primarily to deliver our bespoke services and enhance your experience with Aion Flowers:
- Service Provision: To process your orders, deliver products, provide consultation services, manage subscriptions, and fulfill requests for bespoke floral and botanical arrangements.
- Communication: To communicate with you about your orders, services, inquiries, and to provide customer support.
- Marketing: With your consent, to send you updates, promotional offers, newsletters, and information about new products or workshops that may be of interest to you. You can opt-out at any time.
- Website Improvement: To monitor and analyze trends, usage, and activities in connection with our online platform to improve its functionality, content, and user experience.
- Legal and Security: To comply with legal obligations, prevent fraudulent transactions, monitor against theft, and protect the rights and property of Aion Flowers and others.
3. Legal Basis for Processing Personal Data (GDPR)
Our legal basis for collecting and using the personal data described in this Privacy Policy depends on the personal data we collect and the specific context in which we collect it:
- Performance of a Contract: We need to process your personal data to fulfill our contractual obligations to you (e.g., processing your order for floral arrangements).
- Consent: We may process your data where you have given us explicit consent to do so (e.g., for marketing communications). You have the right to withdraw consent at any time.
- Legitimate Interests: We may process your data where it is necessary for our legitimate interests (e.g., improving our services, preventing fraud), provided these interests do not override your fundamental rights and freedoms.
- Legal Obligation: We may process your personal data where it is necessary to comply with a legal or regulatory obligation.
4. Disclosure of Your Information
We do not sell your personal data to third parties. We may disclose your information in the following limited circumstances:
- Service Providers: We may share your data with trusted third-party service providers who assist us in operating our online platform, conducting our business, or providing services to you (e.g., payment processors, delivery services, IT support). These third parties are contractually bound to protect your information and prohibited from using it for any other purpose.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction.
- With Your Consent: We may share your information with third parties when we have your explicit consent to do so.
5. Data Security
We implement appropriate technical and organizational security measures designed to protect your personal data from unauthorized access, alteration, disclosure, or destruction. We regularly review our security procedures to consider new technologies and methods.
6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
7. Your Data Protection Rights (GDPR)
Under GDPR, you have the following rights regarding your personal data:
- The right to access: You have the right to request copies of your personal data.
- The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
- The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
- The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. To exercise any of these rights, please contact us using the details provided below.
8. Third-Party Websites
Our online platform may contain links to third-party websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
Aion Flowers14 St. Mary's Row,
Birmingham, West Midlands,
B13 9EZ,
UK